A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

Recent entries:
“Better days are just around the corner. They are called Friday, Saturday and Sunday” (3/29)
“Nothing screws up your Friday like realizing it’s only Thursday” (3/29)
“Thursday—the most useless day of the week” (3/29)
“It’s Thursday, or as I like to call it: Day 4 of the hostage situation” (3/29)
“New York leads all cities in the number of people around whom you shouldn’t make a sudden move” (3/29)
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Entry from June 17, 2008
Death by Chocolate

Entry in progress—B.P.


Wikipedia: Death by Chocolate
Death by Chocolate is a marketing term for various desserts that feature chocolate (especially dark chocolate or cocoa) as the primary ingredient. The trademark is owned by the parent company of Bennigan’s restaurants, but unlicensed uses of the term are common.

A dish called “Death by Chocolate” might be:
. A layered chocolate cake, with fudge, ganache, or chocolate mousse between the layers
. A molten chocolate cake
. A flourless chocolate cake (sometimes called “chocolate decadence")

“Death by Chocolate” is also the name of an ice cream flavour. In the ice cream, there is usually chocolate fudge, chocolate chunks and chocolate ice cream.

Recipes - Turkey Hill Dairy
Brooklyn Bridge
In an oblong dish, place a scoop of Turkey Hill Premium Death By Chocolate Ice Cream at both ends. Scatter a few chopped pecans over each scoop and top with whipped cream, being careful to leave the space between the ice cream vacant. Fill that space with mint syrup. Connect the two dips with a half slice of orange. (In 1930, this treat cost a whopping 15 cents!)

20 February 1981, New York (NY) Times, “Restaurants” (Auctions at 1406 Third Avenue) by Mimi Sheraton, pg. C18:
..."death-by-chocolate," a sort of chocolate and walnut marquise cake in a sheer, eggy vanilla sauce.

27 December 1982, Marysville (OH) Journal-Tribune, “Cooking Classes To Be Offered,” pg. 4, col. 3:
“Death By Chocolate” on Feb. 9.

1 June 1984, Lexington (KY) Herald-Leader, pg. D6:
The house specialty dessert - “Death by Chocolate Pie” ($2) - is a rich, gooey concoctioin that is generally a crowd pleaser.
(Huckleberry’s restaurant—ed.)

4 July 1984, New York (NY) Times, “In Los Angeles, High-Style Restaurant Fare” by Marian Burros, pg. C6:
“I THINK I have something that will interest you,” said the waiter at Les Anges. “Death by chocolate.” He knew how to tempt us. This marvelous combination of ganache and butter cream, mousse and meringue was matched by the other desserts:...

8 July 1984, New York (NY) Times, Carol’s Great Hampton Chicken and Rib Co. review by Florence Fabricant, pg. LI19:
Desserts include an unspeakably intense chocolate cake called Death by Chocolate, which sometimes is gone by early evening.

New York (NY) Daily News
HOT LICKS
Expanding ice cream’s flavor frontiers
BY ROSEMARY BLACK DAILY NEWS FOOD EDITOR
Wednesday, May 30th 2001, 2:21AM
(...)
Also drawing raves this year is Turkey Hill’s strawberry-rhubarb pie ice cream, which is strawberry ice cream studded with cake-y pieces of cobbler and a rhubarb swirl. While this is a “feature flavor” as opposed to being in the regular lineup, some feature flavors are so well liked they assume a permanent status, Weaver says. Customers liked the Death by Chocolate (dark chocolate swirled with more chocolate and studded with chunks of chocolate fudge) so much it’s now made year-round.

(Trademark)
Word Mark DEATH BY CHOCOLATE
Goods and Services IC 030. US 046. G & S: BAKERY GOODS FOR CONSUMPTION ON OR OFF THE PREMISES. FIRST USE: 19850216. FIRST USE IN COMMERCE: 19850216
Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
Serial Number 73533569
Filing Date April 22, 1985
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition February 18, 1986
Change In Registration CHANGE IN REGISTRATION HAS OCCURRED
Registration Number 1394245
International Registration Number 0946937
Registration Date May 20, 1986
Owner (REGISTRANT) WINKLEMAN, WILLIAM INDIVIDUAL UNITED STATES 2715 TIGERTAIL AVENUE PH10 MIAMI FLORIDA 33133
(LAST LISTED OWNER) S&A RESTAURANT CORP. CORPORATION ASSIGNEE OF DELAWARE 6500 INTERNATIONAL PARKWAY DALLAS TEXAS 75093
Assignment Recorded ASSIGNMENT RECORDED
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “CHOCOLATE” APART FROM THE MARK AS SHOWN
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20060516.
Renewal 1ST RENEWAL 20060516
Live/Dead Indicator LIVE

Posted by Barry Popik
New York CityFood/Drink • (0) Comments • Tuesday, June 17, 2008 • Permalink