A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from August 06, 2005
D’Ag Fresh Market (D’Agostino)
D'Agostino supermarkets began in New York City in 1932, at Lexington Avenue and East 83rd Street. The "Dag bags" have become famous, just for the name. The jingle "Love that D'Agostino!" is also famous here.

D'Agostino has called itself "New York's Grocer." In 2003, it began the use of "D'Ag Fresh Market."

http://www.dagnyc.com/about.cfm?storeID=0
D'Agostino Supermarkets: A History
It is a story Hollywood scriptwriters could not have done any better. Two kids - just teenagers - named Nicola (Nick) and Pasquale (Patsy) D'Agostino set out from their home in L'Aquila, Italy in the mid-1920s to seek their fortunes in the United States. They arrive in New York and then spend the next 10 years working as pushcart peddlers, mill workers and learning the butcher trade - anything to earn a buck.

In 1932, at the depth of the Great Depression, Nick and Patsy pooled their meager resources and opened a small grocery store on Lexington and 83rd Street in Manhattan. It is, from the beginning, an unusual store, with groceries and baked goods under a single roof. They also provided home delivery for phoned-in orders by Upper East Side residents. Manhattan has never seen anything like it. As the store expands its products to include fresh meat and other items, the name and reputation of the two Italian immigrants spread. Decades passed, more D'Agostino markets opened around the city and by the early 1960s, the company has earned the reputation as "New York's Grocer."

Fast forward to the 21st Century. Nick D'Agostino, Jr. is Chief Executive Officer and his two sons, Nicholas III and David, operate the 23-store D'Agostino chain. The stores are small, but they stock a wide variety of high quality groceries, produce, meat, poultry, and seafood as well as deli items. The chain may be small by food industry standards, but D'Agostino enjoys a big reputation both in the city and nationally. Movies and television shows shot on location in New York frequently use D'Agostino stores or "DAG BAGS" to help impart a sense of New York City realism. Network reporters often report grocery or food news "on location" at D'Agostino stores. D'Agostino is NYC super marketing.

(Trademark)
Word Mark D'AG FRESH MARKET
Goods and Services IC 042. US 100 101. G & S: SUPERMARKET AND GROCERY STORE SERVICES. FIRST USE: 20030907. FIRST USE IN COMMERCE: 20030907
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 76624562
Filing Date December 15, 2004
Current Filing Basis 1A
Original Filing Basis 1A
Owner (APPLICANT) D'AGOSTINO'S SUPERMARKETS, INC. CORPORATION NEW YORK 1385 Boston Post Road Larchmont NEW YORK 10538
Attorney of Record James E. Shlesinger
Prior Registrations 2043136
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE

(Trademark)
Word Mark D'AGOSTINO
Goods and Services IC 035. US 100 101 102. G & S: SUPERMARKET STORE SERVICES. FIRST USE: 19320100. FIRST USE IN COMMERCE: 19320100
Mark Drawing Code (1) TYPED DRAWING
Serial Number 76458271
Filing Date October 7, 2002
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition September 9, 2003
Registration Number 2788449
Registration Date December 2, 2003
Owner (REGISTRANT) D'AGOSTINO'S SUPERMARKETS, INC. CORPORATION NEW YORK 1385 Boston Post Road Larchmont NEW YORK 10538
Attorney of Record James E. Shlesinger
Type of Mark SERVICE MARK
Register PRINCIPAL-2(F)
Live/Dead Indicator LIVE

Posted by Barry Popik
Work/Businesses • (0) Comments • Saturday, August 06, 2005 • Permalink