A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from December 08, 2015
Crowler (can + growler)

A “growler” is a term for a pail of beer, made popular in New York City bars in the 1880s. A young person would be sent to “rush the growler” (that is, bring home some beer).

The “crowler” (can + growler) is a name that was trademarked by Colorado’s Ball Metal Beverage Container Corporation, with a first use date of November 29. 2013. The “crowler” is a 32-ounce aluminum can. Bars remove the CO2, fill the can with beer, and then seal it. Oskar Blues first used cowlers in their Tasty Weasel Taprooms in Longmont, Colorado and Brevard, North Carolina.


Paste
Oskar Blues Develops Big Freakin’ Can
By Graham Averill | January 21, 2014 | 9:03am
(...)
Now, if you saw a big ass can of Oskar Blues Dale’s Pale, you could probably understand why someone would need that much, um, girth. Oskar Blues is best known for pioneering the canned craft beer craze, and now they’ve created the Crowler—a growler-sized can of beer that you can refill at Oskar Blues’ taprooms in Longmont, Colo. and Brevard, N.C.

The Artful Pint
OSKAR BLUES HELPS CRAFT BEER BRIDGE THE GAP BETWEEN GROWLER & CAN WITH THE CROWLER
OCTOBER 17, 2014 BY BOB LESHER
(...)
OSKAR BLUES & THE STORY OF THE CROWLER
Imagine if a craft beer retailer could can on demand. In December of 2013, that’s exactly what Oskar Blues did. They began filling 32oz cans at their Tasty Weasel Taprooms in Longmont, Colorado and Brevard, North Carolina. I know, big deal, right? We all know that Oskar Blues practically started the craft beer canning movement. Well, it turns out that this particular bit of news is sorta groundbreaking. You see, they were involved in the development of a machine that was designed to cap and seal a 32oz aluminum can that had been filled with fresh beer straight from the tap all in about the same amount of time it takes to pour a typical pint. Mind blown.

You read that right, draught beer to go in a portable-sized, completely sealed can. The Crowler was actually the result of a joint effort between Oskar Blues Brewery and craft beer canning masters, Ball Corporation. The two wanted to really see what was possible if they brought craft beer canning behind the bar and on demand.

The Crowler is actually the name given to the can itself and a trademark of Ball Corporation. It’s a one-time use, recyclable 32-oz can that is filled and seamed right at the bar using an All-American Can Company seamer. The seamer, a tabletop design commonly used for canning homemade food into steel cans, was modified to work with aluminum and adjusted to accommodate the height of the Crowler can. Just like its smaller 12-oz. counterpart, the Crowler is made from aluminum that has 68% recycled content and also is infinitely recyclable.

The Growler
Cans and Growlers meet in The Crowler
MARCH 13, 2015 BY LOREN GREEN
Cans have taken over as the craft beer container of choice. So it makes sense that the can craze should extend that into taproom takeaways in place of those cumbersome 64 oz. glass jugs. Enter the can growler, or Crowler.

It’s not the death of the glass growler yet, but options are increasing for other take home beverages formats. Last year Oskar Blues (Longmont, CO) teamed up with Wisconsin Aluminum Foundry Company (Manitowoc, WI) and Ball Packaging (Broomfield, CO) to create a stand-alone can-sealing machine for 32 oz. and 750 ml cans, dubbed Crowlers. The cans, a trademark of Ball Packaging, are sealed much like canned vegetables at home via a countertop unit not much larger than a sewing machine, but with a CO2 purge to prevent oxidation. Since implementing them in their own taproom, over 80 additional breweries are trying the new invention.

The Growler Guys
THE NEW CROWLER, CAN YOUR DRAFT BEER!
June 5th, 2015
With the summer coming, many places just simply don’t allow glass containers which can be a bummer if you picked up a growler of your favorite beer, kombucha, sangria or cider only to find out you won’t be able to enjoy it because there’s a big NO GLASS sign at your favorite gathering place.

Bummer, we know.

Well, we have a remedy for that, and it’s called a crowler. We know what you’re thinking, “what’s a crowler?” Simply, it’s a can of 32 ounces of your favorite carbonated libation we seal tight onsite for you at the Growler Guys.

Wichita (KS) Eagle
NOVEMBER 13, 2015
Can + growler = crowler, and Central Standard is the only brewery that has them (+video)
BY DENISE NEIL

It’s called a “crowler,” and if you have one, your beer friends will be jealous.

So far, you can only get one at Central Standard Brewing, the new local craft brewery at 156 S. Greenwood.

“Crowler” is a combination of the words “can” and “growler.” Almost all craft breweries offer their customers goods to-go in glass growlers, which are giant, transportable bottles that hold around 64 ounces of beer. River City Brewing Co. made growlers famous in Wichita back when it was the only local brewer in town and retail beer sales were illegal on Sundays. Growlers were a work-around.

The latest thing is crowlers, aluminum cans that can hold around 32 ounces and can be filled and sealed on the spot.

Austin (TX) American-Statesman
Crowler? Growler? Austin beer battle heads to court
Posted: 4:20 p.m. Tuesday, Dec. 8, 2015
By Gary Dinges - American-Statesman Staff
Cuvee Coffee Bar’s crowler crusade appears to be heading for court.

The East Austin business ran afoul of the Texas Alcoholic Beverage Commission in September, when investigators confiscated a crowler machine used to seal aluminum cans of tap beer for offsite consumption.

The crowler is a variation on the growler – glass, stainless steel or ceramic containers many businesses use to sell beer for offsite consumption.
(...)
“The advent of the crowler machine allows for the use of an aluminum growler,” the suit says. “In fact, the inventors of the crowler coined the term ‘crowler’ as a portmanteau of the words ‘can’ and ‘growler.’ ”

(Trademark)
Word Mark CROWLER
Goods and Services IC 006. US 002 012 013 014 023 025 050. G & S: Metal cans sold empty. FIRST USE: 20131129. FIRST USE IN COMMERCE: 20131129
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 86019600
Filing Date July 25, 2013
Current Basis 1A
Original Filing Basis 1B
Published for Opposition December 17, 2013
Registration Number 4545172
International Registration Number 1212422
Registration Date June 3, 2014
Owner (REGISTRANT) Ball Metal Beverage Container Corp. CORPORATION COLORADO 9300 West 108th Circle Westminster COLORADO 80021
Attorney of Record Todd Mikesell
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Posted by Barry Popik
New York CityFood/Drink • Tuesday, December 08, 2015 • Permalink