A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from August 05, 2006
Cowboy Coffee

"Cowboy coffee” is primative, strong coffee. You don’t dilute it with milk or sugar. See the humorous citations below.


(Historical Dictionary of American Slang)
cowboy coffee n. (see quot.).
1943 J. Mitchell McSorley’s 68: He tells people that he lives on “air, self-esteem, cigarette butts, cowboy coffee, fried-egg sandwiches, and ketchup.” Cowboy coffee is black coffee without sugar. 


16 June 1898, Los Angeles Times “The Rough Riders” by W. J. Rouse, pg. 10:
THE COWBOYS’ COFFEE MILL. (Illustration—ed.)
(...)
Who, of all the dwellers in cities, ever saw cowboys grind coffee? They have expedients of their own, to meet all their requirements, and their method of grinding coffee is original with them. SO is the roasting, for the matter of that. They haven’t any coffee mills, A coffee mill is an unhandy thing to carry and they haven’t any use for machinery anyhow. If they can’t get coffee ready roasted, they buy it green, and roast it in tin pans, over the embers of the campfire. When roasted and while it is still hot, the pans are set upon the ground, in a hard, level place, and the grinding begins. The photograph shows the process perfectly. The big six-shooter comes out of its holster, is grasped by the barrel, and a tattoo begins with the butt of the weapon on the coffee berries, until they are pounded as fine as desired. And the six-shooter is loaded and usually half-cocked, all the time. The process, however, has never gained great popularity with thrifty housewives.


30 July 1915, Fayetteville (Arkansas) Democrat, pg. 4:
1 lb. package Cowboy Coffee 15c
(...)
Sanders & Balcom
East Side Square


12 February 1927, Zanesville (Ohio) Signal, pg. 9:
ZANE GREY PICTURE
WITH JACK HOLT TO
CLOSE THIS EVENING

Proudly wearing his insignia of “The Order of C. C. D.,” Jack Holt recently returned to Hollywood from a ten day location trip in the Sierras, where he had repaired with a company of 150 for scenes in his current Paramount picture, Zane Grey’s “Man of the Forest,” closes at the Imperial tonight.

Lest you haven’t heard, “C.C.D.” stands for cowboy coffee drinkers. Until now the recipe for cowboy coffee has been closely guarded. Jack gives it to a waiting world:

Throw four pounds of coffee into a gallon of cold water and put the can on an open fire. Stir the coffee viciously with a stick until all the grounds are wet. Then allow it to boil. When the coffee sinks to the bottom of the can, your drink is ready.

To test whether it’s really done, drop a claw hammer or length of lead pipe in. If the article sinks, it’s not cowboy coffee. Being too weak, it falls under the head of actor coffee.


30 March 1933, Thomson (IL) Review, pg. 3:
Some cowboys who were performing in a rodeo in Madison Square Garden were bewailing the fact that they couldn’t get “cowboy coffee” in the big city. An eager Broadway restaurateur begged for the recipe. This is what one of the ten-gallon hatters told him.

“Add one pound of coffee to two gallons of water, boil two hours. Then drop a horse shoe into the pot. If it sinks the coffee ain’t done.”


3 November 1940, Washington Post, “Grand Canyon Visitor Finds Its Grandeur Still Evokes a Solemn Mood” by Fay Attichson, pg. AM9:
Carl made cowboy coffee and we ate box lunches.


22 January 1942, Lowell (Mass>) Sun and Citizen-Leader, “Baering Down” by Bugs Baer, pg. 21:
Of all the wonders of New Mexico the thing I remember most is cowboy coffee.

Scientists from the Smithsonian Institution of Rockology investigated a meteor crater on the ranch. The crater was an acre round and 10 feet deep. They found it was caused by a chuck wagon cook emptying the coffee grounds.

It’s against the forestry laws in sixteen Western states to empty a coffee pot any place but in the Grand Canyon of the Colorado.

Cowboy coffee is stronger than the Atlantic cable, blacker than a mule’s bedroom and hotter than a comet’s tail.

One drop of cowboy coffee will waterproof a fence post. Pour a cup of it into a prairie dog village and rattlesnakes, owls and gophers will light out for high ground. Cowboy coffee is sublimate corrosive of concentrated venom and is so bitter it can be sweetened by steel fillings, ground glass and plaster of paris.

Before a cowboy drinks his coffee he fans it for three days with his hat. Then he pours it into the Rio Grande thirty miles south of Taos, New Mexico. He saddles his pinto pony and rides seven days and seven nights until he meets the Rio two hundred miles nearer the Mexican border.

Then he dips his tin cup in the Rio Grande and gets his cowboy coffee buck. Even then he has to dilute it with cyanide. Some day I will tell you more about cowboy coffee.


12 April 1946, Middletown (NY) Times Herald, “A Good Cup of Coffee” by Bugs Baer, pg. 12:
The worst coffee made outside of Europe is cowboy coffee. The only thing that keeps the high morality down are the dents in the old battered tin pot. It is not the glare of the campfire that keeps the wolves off at night. It is the smell of the cowboy coffee.

Yet bad coffee hot is better than good coffee cold.


22 July 1952, Los Angeles Times, pg. B1:
Finding them all in a calm state (we were not) we made some quick cowboy coffee and turned on the radio to learn the extent of the earthquake.


(Trademark)
Word Mark COWBOY COFFEE CO.
Goods and Services IC 030. US 046. G & S: coffee. FIRST USE: 19891015. FIRST USE IN COMMERCE: 19900105
Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
Design Search Code
Serial Number 74023690
Filing Date January 29, 1990
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition August 21, 1990
Registration Number 1622760
Registration Date November 13, 1990
Owner (REGISTRANT) Cowboy Coffee Company, Inc. CORPORATION WYOMING P.O. Box 4045 JACKSON WYOMING 83001
(LAST LISTED OWNER) GREAT NORTHERN COFFEE CO INC CORPORATION BY ASSIGNMENT WYOMING PO BOX 4045 JACKSON WYOMING 83001
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record DIANE E WOLFE
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “COFFEE CO.” APART FROM THE MARK AS SHOWN
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20010328.
Renewal 1ST RENEWAL 20010328
Live/Dead Indicator LIVE


(Trademark)
Word Mark COWBOY’S CHOICE COFFEE PREMIUM
Goods and Services (ABANDONED) IC 030. US 046. G & S: gourmet coffee products. FIRST USE: 19930612. FIRST USE IN COMMERCE: 19930712
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 18.13.02 - Spurs; Stirrups
20.03.06 - Address labels; Hang tags; Identification tags; Labels; Tags (paper)
26.01.17 - Circles, two concentric; Concentric circles, two; Two concentric circles
26.01.21 - Circles that are totally or partially shaded.
26.11.02 - Plain single line rectangles; Rectangles (single line)
26.11.27 - Oblongs
Serial Number 74468144
Filing Date December 10, 1993
Current Filing Basis 1A
Original Filing Basis 1A
Owner (APPLICANT) Bryan, Sandra K. INDIVIDUAL UNITED STATES 1000 Prospect St Bay #4 Ellensburg WASHINGTON 98926
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date December 1, 1994


(Trademark)
Word Mark MAJESTIC COFFEE THE COWBOY’S CHOICE COFFEE
Goods and Services (ABANDONED) IC 030. US 046. G & S: coffee beans and ground coffee
Mark Drawing Code (1) TYPED DRAWING
Design Search Code
Serial Number 74612179
Filing Date December 19, 1994
Current Filing Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) Majestic Coffee Inc. CORPORATION WASHINGTON 1000 Prospect Street, Bay #4 Ellensburg WASHINGTON 98926
Attorney of Record Edward L. Tezak
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “COFFEE” and “CHOICE COFFEE” APART FROM THE MARK AS SHOWN
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date May 13, 1998


(Trademark)
Word Mark SPRING CREEK RANCH’S COWBOY COFFEE
Goods and Services (ABANDONED) IC 030. US 046. G & S: Packaged coffees. FIRST USE IN COMMERCE: 20000100
Mark Drawing Code (1) TYPED DRAWING
Design Search Code
Serial Number 75882581
Filing Date December 27, 1999
Current Filing Basis 1A
Original Filing Basis 1A
Owner (APPLICANT) Spring Creek Resort Limited Liability Company LTD LIAB CO DELAWARE P.O. Box 2809 1775 N. Spirit Dance Road Jackson WYOMING 83001
Attorney of Record PAUL O VAUGHN
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “cowboy coffee” APART FROM THE MARK AS SHOWN
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date December 11, 2000


(Trademark)
Word Mark COWBOY COFFEE
Goods and Services (ABANDONED) IC 030. US 046. G & S: SELLING GOURMET COFFEE AND TEA THROUGH COFFEE SHOPS, MAGAZINES AND RESTAURANTS. FIRST USE: 19980303. FIRST USE IN COMMERCE: 19980303
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 02.01.07 - Cowboys; Men, cowboys, and westerners; Westerners
05.07.03 - Coffee beans
11.01.10 - Coffee grinders, non-electric; Coffee mills; Grinders, coffee, non-electric; Grinders, pepper; Mills, spice or pepper or coffee; Pepper mills; Pepper shaker; Salt shakers; Shakers, salt and pepper; Spice mills
11.03.03 - Coffee cups and mugs; Cups, coffee mugs; Mugs, coffee; Saucers
26.01.01 - Circles as carriers or as single line borders
Serial Number 75560175
Filing Date September 28, 1998
Current Filing Basis 1A
Original Filing Basis 1A
Owner (APPLICANT) COWBOY COFFEE CORPORATION NEVADA 520 WASHINGTON BLVD. # 910 MARINA DEL REY CALIFORNIA 90292
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date August 27, 1999


(Trademark)
Word Mark TEXAS COWBOY COFFEE
Goods and Services IC 030. US 046. G & S: COFFEE BEANS AND GROUND COFFEE. FIRST USE: 20040407. FIRST USE IN COMMERCE: 20040407
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Design Search Code
Serial Number 78501263
Filing Date October 18, 2004
Current Filing Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) Stangel, Dr. John V. INDIVIDUAL UNITED STATES Suite 209 1747 Citadel Plaza San Antonio TEXAS 78209
Attorney of Record CHARLES W HANOR
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “COFFEE” and “TEXAS” APART FROM THE MARK AS SHOWN
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Posted by Barry Popik
Texas (Lone Star State Dictionary) • (0) Comments • Saturday, August 05, 2006 • Permalink