A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from September 22, 2006
Chili Head

Someone who likes chili is called a “chili head.” The Chili Appreciation Society (now the Chili Appreciation Society International, or CASI) began in the 1960s, and George Haddaway of Dallas was its “Chief Chili Head.” The CASI popularized the term “chili head” and possibly coined it.


Chili Appreciation Society International
The Chili Appreciation Society International, Inc.’s mission is to promote chili and raise money for charity. We are involved in over 500 chili cookoffs per year and raise over $1,000,000.00 annually for local charities.

In addition to raising funds for charitable organizations in the United States and participating foreign countries, we seek to educate the public about the historic and cultural significance of chili - an indigenous American tradition. We are working for the adoption of chili as the National Food of the United States.

Annually, the Chili Appreciation Society International sanctions over 500 cookoffs that raises over $1,000,000.00 for charity. Corporate CASI, which has the function of sanctioning all of these cookoffs, doing the necessary work to tabulate cookoff results, and putting on the annual Terlingua International Chili Championship, has an annual income of approximately $250,000.00. Out of this annual income, not only were we able to cover all of the associated costs and expenses of the TICC, but we were able to contribute close to $60,000.00 to charity. Keep in mind that CASI is a 501(c)(3) corporation, which means that we have no compensated officers or employees. This allows us to channel all of our excess profits to charity.

12 February 1962, Dallas Morning News, “Hot Chili Saved This Girl’s Life” by Frank X. Tolbert, section 4, pg. 1:
Note to George Haddaway, chief chili head of the Chili Appreciation Society:...

30 June 1963, Chicago Tribune, “Texas Chili Experts Help Its Lovers Far and Near” by Jack N. Fallon, pg. A1:
Chief Chili Head George Haddaway of Dallas, who spreads the lore of chili, ordered the Chili Appreciation society [International] to the rescue.

17 May 1964, Los Angeles Times, pg. Y28:
There is, if you haven’t heard, a Chili Appreciation Society (International). It has a local chapter. And I have just become a member in good standing, bearing Card T-69. The Chief Chili Head is George Haddaway; Chief Taster, Peg Hereford.

14 August 1966, Chicago Tribune, “How about a bowl of chili?” by Robert Cromie, pg. P4:
Despite the definition of chili found in a modern Mexican dictionary which calls it “a detestable dish sold from Texas to New York City and erroneously described as Mexican”—there are plenty of “chili heads” thruout the world, including Harry James, President and Mrs. lyndon B. Johnson, and Elizabeth Taylor, THE Elizabeth Taylor.

(Trademark)
Word Mark CHILI APPRECIATION SOCIETY INTERNATIONAL
Goods and Services IC 041. US 107. G & S: services related to organizing, promoting, and conducting chili making contests and events promoting chili. FIRST USE: 19671020. FIRST USE IN COMMERCE: 19671020
Mark Drawing Code (1) TYPED DRAWING
Design Search Code
Serial Number 74240215
Filing Date January 27, 1992
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition March 2, 1993
Registration Number 1773206
Registration Date May 25, 1993
Owner (REGISTRANT) Chili Appreciation Society International, Inc. CORPORATION TEXAS 10268 Vinemont Dallas TEXAS 75218
Attorney of Record Mark H. Miller
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “CHILI” APART FROM THE MARK AS SHOWN
Type of Mark SERVICE MARK
Register PRINCIPAL-2(F)
Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20030115.
Renewal 1ST RENEWAL 20030115
Live/Dead Indicator LIVE

(Trademark)
Word Mark CHILI HEAD
Goods and Services IC 030. US 046. G & S: Salsa. FIRST USE: 20000216. FIRST USE IN COMMERCE: 20000216
Mark Drawing Code (1) TYPED DRAWING
Design Search Code
Serial Number 75936811
Filing Date March 6, 2000
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition November 28, 2000
Registration Number 2429930
Registration Date February 20, 2001
Owner (REGISTRANT) Bexar County 4H Youth Development NOT-FOR-PROFIT ASSOCIATION TEXAS 3427 N.E. Parkway San Antonio TEXAS 78218
Attorney of Record Hsin-Wei Luang
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

(Trademark)
Word Mark CHILEHEAD MAGAZINE
Goods and Services (ABANDONED) IC 016. US 002 005 022 023 029 037 038 050. G & S: Magazines featuring spicy food, recipes, events calendars, growers tips, and food competitions
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Design Search Code
Serial Number 78507744
Filing Date October 28, 2004
Current Filing Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) Bruce Carter INDIVIDUAL UNITED STATES 2963 Bonanza San Clamente CALIFORNIA 92673
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “MAGAZINE” APART FROM THE MARK AS SHOWN
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date June 5, 2006

Posted by Barry Popik
Texas (Lone Star State Dictionary) • (0) Comments • Friday, September 22, 2006 • Permalink