A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from October 18, 2010
Chilada (chili + enchilada/tostada, or -chilada)

The Texas fast food restaurant chains of Taco Bueno and Taco Casa both serve a “chilada.” The name might be derived from “chili” and either “enchilada” or “tostada,” or simply from a clipped form of the word “enchilada.” Taco Bueno trademarked “Bueno Chilada” (not simply the word “chilada") with June 30, 1981 as the date of first use in commerce.

The two “chilada” restaurants use ground beef (although chicken may be substituted), chili sauce (Taco Bueno) or mild red sauce (Taco Casa), melted queso (Taco Bueno) or cheddar cheese (Taco Casa), and black olives (Taco Casa). Taco Bueno’s Bueno Chilada Platter also contains rice, beans, sour cream, guacamole and chips.


Taco Bueno
Bueno Chilada Platter
Two ground beef Chiladas, smothered in chili sauce and real melted queso, then surrounded by rice, beans, sour cream, fresh-made guacamole and chips.

Taco Casa
Chilada
A steamed flour tortilla filled with 100% ground beef and refried beans, smothered in our mild red sauce, real cheddar cheese and topped with black olives.

Free Merriam-Webster Dictionary
Origin of ENCHILADA
American Spanish, from feminine of enchilado, past participle of enchilar to season with chili, from Spanish en- en- + chile chili
First Known Use: 1887

David Gold
Mphare
Wednesday, December 05, 2001 - 09:10 am
Taco Bueno and the Bueno-Chilada, loaded with jalapenos

ArkansasOnline
CHEAP EATS: Taco Bueno’s food fast, but tastes and looks fresh
By Eric E. Harrison
LITTLE ROCK — Taco Bueno’s motto, “It’s more Bueno,” is as blatant an example of Spanglish as you’re likely to find.
(...)
Taco Bueno’s Wholotta Platter ($6.59) turned out to be more food than humans should be allowed to eat in one sitting, or maybe even two sittings, including a crispy beef taco; a “Chilada,” Taco Bueno’s version of an enchilada, a slightly rubbery flour tortilla wrapped around ground beef (a chicken version is also available) and lightly coated with a layer of queso and chili;...

(TRADEMARK)
Word Mark BUENO CHILADA
Translations THE ENGLISH TRANSLATION OF THE WORD “BUENO” IN THE MARK IS “GOOD”.
Goods and Services IC 030. US 046. G & S: MEXICAN-STYLE FOOD, NAMELY A TORTILLA FILLED WITH COMESTIBLES FOR CONSUMPTION ON AND OFF THE PREMISES. FIRST USE: 19810502. FIRST USE IN COMMERCE: 19810630
Mark Drawing Code (1) TYPED DRAWING
Serial Number 73808225
Filing Date June 21, 1989
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition August 14, 1990
Registration Number 1621466
Registration Date November 6, 1990
Owner (REGISTRANT) CASA BONITA INCORPORATED CORPORATION TEXAS 8115 PRESTON ROAD, LB7 DALLAS TEXAS 75225
(LAST LISTED OWNER) TACO BUENO RESTAURANTS, INC. CORPORATION BY CHANGE OF NAME TEXAS 1605 LBJ Freeway, Suite 800 Farmers Branch TEXAS 75234
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record Robert J. Scott
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20010416.
Renewal 1ST RENEWAL 20010416
Live/Dead Indicator LIVE

Posted by Barry Popik
Texas (Lone Star State Dictionary) • (0) Comments • Monday, October 18, 2010 • Permalink