"Chicks dig the long ball” is a saying from a 1999 Nike television commercial, starring pitchers Greg Maddux and Tom Glavine and slugger Mark McGwire. Heather Locklear has no interest in the pitchers because “chicks dig the long ball.”
The saying is still used in baseball.
A spot called “Chicks Dig the Long Ball,” with pitchers Greg Maddux and Tom Glavine struggling to draw Heather Locklear’s attention away from Mark McGwire, was also a hit.
17 May 1999, Daily News of Los Angeles (CA), “The writing on (and off) the wall”:
Noting that chicks dig the long ball, Greg Maddux and Tom Glavine have been giving them up liberally.
25 May 1999, Augusta (GA) Chronicle, Rick Dorsey column, pg. 1C, col. 1:
Chicks dig the long ball.
28 July 1999, Contra Costa Times (Walnut Creek CA), “Birth of a Nation...er...Team,” pg. B4:
In the Nike commercial, the two Cy Young winners work on hitting because, as the slogan goes, “Chicks dig the long ball.”
Chicks Dig the Long Ball
Uploaded on Feb 18, 2006
Nike Commercial, Mark McGwire hitting yaks while gettin groupie love from Heather Locklear. Cy Young winners Tom Glavine and Greg Maddux try to to follow suit.