A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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“I like to play chess with old men in the park…although it’s hard to find 32 of them” (5/23)
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Entry from April 21, 2011
Chez Marshalls (Marshalls nickname)

Marshalls is a department store chain specializing in low-priced clothing. Marshalls began in Boston, massachusetts, in 1956.

The nickname “Chez Marshalls” has been cited in print since at least 1994, but most citations appear to date from 2007.

“Chez Marshalls” is one of several fake French names for retail store chains, including “Jacques Penné/Jean Claude Penné” (for JCPenney) and “Tarzhay/Tarjay" (for Target).


Wikipedia: Marshalls
Marshalls, Inc., is a chain of American department stores owned by TJX Companies. Marshalls has over 750 conventional stores, as well as larger stores named Marshalls Mega Store, covering 42 states and Puerto Rico. Marshalls expanded into Canada in March 2011. Marshalls is the U.S.’s second largest off-price family apparel and home fashion retailer, behind its sister company, TJ Maxx.

History
Marshalls traces its history to 1956, when Alfred Marshall gathered a band of innovative entrepreneurs on the East Coast who included Bernard Ribas, Norman Barren, and Frank Estey to collectively start up the “Brand Names For Less” concept. Contemplating the dual postwar phenomena of a boom in the economy and growth in the suburbs, Marshall and associates came upon a way to meet it profitably. Together, they opened a self-service department store in Boston, Massachusetts, offering apparel and homewares at alluringly low prices.

15 June 1994, Hartford (CT) Courant, “One name, underdressed, defends Hillary” by Susan Campbell, pg. C1:
Our state’s capital city is run by a former firefighter who buys his socks at Bradlees and his shirts at chez Marshalls.

Smart Device Central
Cashing In on Data Protection
DATE: 18-JAN-2007
By Debra Donston
(...)
But the TJX incident is just like all the others in that the victims of the crime—potentially you, me and anyone who has shopped at T.J. Maxx or Chez Marshalls, as we call it in these parts—have to clean up any mess that results because of it.

Shamrag
Monday, April 02, 2007
Jammin’ Grandma
Ok so this is an older story, but hey, it’s always gonna be funny.

Some time ago I was browsing through the local Chez Marshalls and kept running across the same two little old ladies shopping.

Pigtown Design
2 March 2008
I Love Chez Marshalls!
Just happened to wander into Marshall’s this afternoon… not really looking for anything special, just seeing what was new for spring, and partly because of this article in the Washington Post. I found this on the clearance shelf.

Ask MetaFilter
Nickname that store
November 30, 2010 8:53 AM
(...)
My mom and sister refer to Marshalls as “Chez Marshall.”
posted by Lentrohamsanin at 9:25 AM on November 30, 2010

Posted by Barry Popik
New York CityWork/Businesses • (0) Comments • Thursday, April 21, 2011 • Permalink