A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from December 21, 2004
Carvel (Flying Saucer, Wednesday is Sundae, et al.)
Carvel has been celebrating its 70th anniversary (from 1934). Carvel was a much bigger presence (almost without competition) thirty and forty years ago than it is today.

"Flying Saucers," "Fudgie the Whale," "Cookie Puss," and "Wednesday Is Sundea" are some memorable Carvel products and promotions. Founder Tom Carvelas was noted for introducing them, stiffly, in his local television and radio ads. (In my opinion, he was no Dave Thomas or Frank Perdue.)

http://www.carvel.com/pr_timeline.asp
Carvel's History Timeline

1906
Thomas A. Carvelas was born in Athens, Greece on July 14th

1910
Tom Carvel was brought to New York City by his parents

1929
After borrowing $15 from his future wife, Agnes Stewart, Tom Carvel began his company by selling ice cream from the back of his mobile truck

1934
Nation's first retail ice cream company starts when Tom Carvel's vending truck suffers a flat tire in Hartsdale, NY during Memorial Day Weekend, and he begins selling his melting ice cream from his broken down truck

1935
Begins manufacturing equipment for sale to the ice cream industry

1936
Forms Carvel Corporation

1936
Opens first store on site of broken down truck

1936
Patents "no air pump" super-low temperature ice cream machine

1936
Develops secret soft serve ice cream formula

1936
First to introduce the marketing concept "Buy One Get One Free"


1937
Tom Carvel marries Agnes Stewart

1939
Tom Carvel builds the first soft serve ice cream machine

1947
Patents all-glass front building with pitched roof; later copied by McDonalds

1947
First to franchise a retail ice cream store in the U.S.

1949
Begins franchisee training seminar, Carvel College of Ice Cream Knowledge (franchisees affectionately refer to it as Sundae School)

1950
Tom Carvel creates most complete franchise contract in industry; only franchise contract to survive the FTC and US Supreme Court

1951
First in the industry with a round ice cream sandwich, the Flying Saucer

1953
Opens first prefabricated ice cream store in Glastonbury, CT


1954
First in the industry with the gift certificate concept

1954
Holds the first annual "Little Miss Half Pint" beauty pageant for children under the age of six; 15,000 entries received annually

1955
First in the industry with a line of ice cream vending vehicles

1955
First to use CEO in radio and TV commercials

1956
Introduces the first ice cream supermarket on the site of original Hartsdale, NY store

1969
First in industry to develop complete line of all-Kosher products

1972
First in industry to introduce Lo-Yo frozen yogurt and Thinny-Thin frozen dietary desserts

1989
Sells to Investcorp, an international investment bank

1990
Tom Carvel passes away in his sleep

(Trademark)
Word Mark WEDNESDAY IS SUNDAE
Goods and Services IC 030. US 046. G & S: Ice cream novelties, frozen dairy dessert products, namely, ice cream cakes, pies filled with ice cream and sherbet, ice cream sandwiches, flavored ices, sherbets, ice cream sodas, shakes, and sundaes for consumption on or off the premises. FIRST USE: 19780515. FIRST USE IN COMMERCE: 19780515
Mark Drawing Code (1) TYPED DRAWING
Serial Number 76050143
Filing Date May 16, 2000
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition September 11, 2001
Registration Number 2514557
Registration Date December 4, 2001
Owner (REGISTRANT) Carvel Corporation CORPORATION DELAWARE 20 Batterson Park Road Farmington CONNECTICUT 06032
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record Jacqueline Pennino Scheib
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

(Trademark)
Word Mark FLYING SAUCER
Goods and Services IC 030. US 046. G & S: FROZEN CONFECTIONS-NAMELY, SANDWICHES MADE OF ICE CREAM, SHERBET, [ ICES ] OR FROZEN CUSTARD AND BAKED GOODS; NAMELY, CRACKERS AND COOKIES. FIRST USE: 19540100. FIRST USE IN COMMERCE: 19540100
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 261707
Serial Number 72412980
Filing Date November 8, 1971
Current Filing Basis 1A
Original Filing Basis 1A
Registration Number 0949961
Registration Date January 2, 1973
Owner (REGISTRANT) CARVEL CORPORATION CORPORATION DELAWARE 175 CAPITAL BLVD., SUITE 400 ROCKY HILL CONNECTICUT 060607
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record JACQUELINE P. SCHEIB
Prior Registrations 0544880;0921412
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20030331.
Renewal 2ND RENEWAL 20030331
Live/Dead Indicator LIVE

(Trademark)
Word Mark COOKIE PUSS
Goods and Services IC 030. US 046. G & S: Ice Cream Cakes and Cakes Made of Combinations of Ice Cream, Cookies and Cake for Consumption On or Off the Premises. FIRST USE: 19821124. FIRST USE IN COMMERCE: 19821124
Mark Drawing Code (1) TYPED DRAWING
Serial Number 73423566
Filing Date April 28, 1983
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition September 11, 1984
Registration Number 1306261
Registration Date November 20, 1984
Owner (REGISTRANT) Carvel Corporation CORPORATION DELAWARE 200 Glenridge Point Parkway ATLANTA GEORGIA 30342
Assignment Recorded ASSIGNMENT RECORDED
Disclaimer No claim is made to the exclusive right to use "Cookie", apart from the mark as shown.
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20040920.
Renewal 1ST RENEWAL 20040920
Live/Dead Indicator LIVE

(Trademark)
Word Mark FUDGIE THE WHALE
Goods and Services IC 030. US 046. G & S: Cakes Made of Ice Cream and Combinations of Ice Cream and Frozen Confections. FIRST USE: 19780500. FIRST USE IN COMMERCE: 19780500
Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
Serial Number 73434460
Filing Date July 14, 1983
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition April 9, 1985
Registration Number 1342998
Registration Date June 18, 1985
Owner (REGISTRANT) Carvel Corporation CORPORATION DELAWARE 201 Saw Mill River Rd. Yonkers NEW YORK 10701
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record ALLAN ZELNICK
Prior Registrations 1235544
Disclaimer No claim is made to the exclusive right to use "Whale", apart from the mark as shown.
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Live/Dead Indicator LIVE

(Trademark)
Word Mark CUSTARD KING CARVEL CORPORATION
Goods and Services (EXPIRED) IC 037. US 103. G & S: LEASING, MAINTENANCE, SERVICE AND REPAIR OF MACHINES FOR HANDLING CONGEALED PRODUCTS SUCH AS FROZEN CUSTARD, ICE CREAM, ICES, BEVERAGES CONTAINING FROZEN AND CHILLED MATTER. FIRST USE: 19460100. FIRST USE IN COMMERCE: 19460100
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 080901 241101 241302
Serial Number 71583861
Filing Date August 23, 1949
Current Filing Basis 1A
Original Filing Basis 1A
Registration Number 0614117
Registration Date October 11, 1955
Owner (REGISTRANT) CARVEL CORPORATION CORPORATION NEW YORK 550 W. 35TH ST. NEW YORK NEW YORK
Assignment Recorded ASSIGNMENT RECORDED
Type of Mark SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15.
Renewal 1ST RENEWAL 19751011
Live/Dead Indicator DEAD

(Trademark)
Word Mark CARVEL
Goods and Services (EXPIRED) IC 030. US 046. G & S: FROZEN CUSTARDS, ICE CREAMS, FRUIT ICES. FIRST USE: 19490700. FIRST USE IN COMMERCE: 19490700
Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
Serial Number 71650245
Filing Date June 28, 1954
Current Filing Basis 1A
Original Filing Basis 1A
Registration Number 0599786
Registration Date December 21, 1954
Owner (REGISTRANT) CARVEL, THOMAS INDIVIDUAL 80 WOODWORTH AVE. YONKERS NEW YORK
Assignment Recorded ASSIGNMENT RECORDED
Type of Mark TRADEMARK
Register SUPPLEMENTAL
Renewal 1ST RENEWAL 19741221
Live/Dead Indicator DEAD

Posted by Barry Popik
Food/Drink • (0) Comments • Tuesday, December 21, 2004 • Permalink