A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from May 01, 2013
Brooklyn’s Backcourt (Brooklyn Nets’ guards)

The Brooklyn Nets basketball team introduced “Brooklyn’s Backcourt” in July 13, 2012—high-priced guards Joe Johnson and Deron Williams. The name “Brooklyn’s backcourt” was used throughout the 2012-2013 basketball season.

“Brooklyn’s Backcourt” was trademarked by the team on July 16, 2012.


NBA.com - Nets
Brooklyn’s Backcourt: Deron Williams & Joe Johnson
By Ben Couch
July 13, 2012
BROOKLYN, N.Y.—A crowd of Nets fans gathered at the steps of Brooklyn’s Borough Hall today to see Deron Williams and Joe Johnson get introduced as Brooklyn’s Backcourt. The two joined GM Billy King and Coach Avery Johnson for a press conference and pep rally.

CBS New York
Nets Celebrate ‘Brooklyn’s Backcourt’ With Bash At Borough Hall Plaza
July 13, 2012 3:32 PM
NEW YORK (WFAN) – OK, so the Nets couldn’t pry Dwight Howard from Orlando. But there’s still plenty to celebrate in Brooklyn.

The franchise will boast one of the best guard combinations in the NBA – dubbed “Brooklyn’s Backcourt” — for its inaugural season at the Barclays Center. Point guard Deron Williams is back, and next to him in the starting lineup will be Joe Johnson, acquired this month from the Atlanta Hawks.

NetsDaily
Nets Seek Trademark Protection for Term, “Brooklyn’s Backcourt”
By Net Income on Jul 21 2012, 11:56p
The Monday after their Friday press conference and celebration at Brooklyn’s Borough Hall, the Nets sought trademark protection for the term “Brooklyn’s Backcourt”, indicating they intend to capitalize on the combination of Deron Williams and Joe Johnson beyond basketball. Since putting them together, Nets officials have called Williams and Johnson the NBA’s best backcourt.

Two applications filed by the Nets seek trademarks protection for all manner of basketball-related events as well as clothing and footwear.

The Brooklyn Game
Brooklyn’s Backcourt Leads Fan Grades Results: Nets 97, Pacers 86:
Posted on: January 14th, 2013 by DEVIN KHARPERTIAN

Twitter
Stefan Bondy
‏@NYDNInterNets
Brooklyn’s backcourt symbolized last night’s brickfest. One took it personal. The other shrugged it off. http://m.nydailynews.com/sports/basketball/nets/brick-lyn-nets-backcourt-shoots-7-for-27-bulls-series-article-1.1324637
8:14 AM - 23 Apr 13

The Brooklyn Paper (NY)
April 25, 2013
As always, hot hands in the Backcourt is the key
BY MATT SPOLAR
As Brooklyn’s backcourt goes, so go these Nets.

That is a point this column loves to make, but the necessity of dominant play from Brooklyn pricey smaller guys was on full display during the first two games of the Nets first-round playoff series with the Bulls.

(Trademark)
Word Mark BROOKLYN’S BACKCOURT
Goods and Services IC 025. US 022 039. G & S: Clothing, namely hosiery, footwear, basketball shoes, basketball sneakers, T-shirts, shirts, polo shirts, sweatshirts, sweatpants, pants, tank tops, jerseys, shorts, pajamas, sport shirts, rugby shirts, sweaters, belts, ties, nightshirts, hats, caps, visors, warm-up suits, warm-up pants, warm-up tops/shooting shirts, jackets, wind resistant jackets, parkas, coats, baby bibs not of paper, head bands, wrist bands, aprons, undergarments, boxer shorts, slacks, ear muffs, gloves, mittens, scarves, woven and knit shirts, jersey dresses, dresses, cheerleading dresses and uniforms, swim wear, bathing suits, swimsuits, bikinis, tankinis, swim trunks, bathing trunks, board shorts, wet suits, beach cover-ups, bathing suit cover-ups, bathing suit wraps, sandals, beach sandals, beach hats, sun visors, swim caps, bathing caps, novelty headwear with attached wigs
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 85677884
Filing Date July 16, 2012
Current Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) New Jersey Basketball, LLC LIMITED LIABILITY COMPANY NEW JERSEY 15 MetroTech Center, 11th Floor Brooklyn NEW YORK 11201
Attorney of Record Anil V. George
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Posted by Barry Popik
New York CitySports/Games • Wednesday, May 01, 2013 • Permalink