A “breastaurant” (breast + restaurant) is a restaurant where the waitresses wear sexually appealing costumes, such as those that emphasize the bosom. The formula of food and “fun” was popularized by the Hooters restaurant chain in the 1980s. “Breastaurant” has been cited in print since at least 1987.
The publication Nursing Times published a 1980 article titled “Breastaurant guide”—that is, a guide to breastfeeding in restaurants. This breastfeeding definition of “breastaurant” has been used less frequently than the previous definition that was popularized a few years later.
A breastaurant is a restaurant that has sexual undertones, most commonly in the form of large-breasted, skimpily dressed waitresses and barmaids. The term dates from at least the early 1990s and has since been applied to other restaurants that offer similar services, such as Tilted Kilt (dubbed “Hooters goes to Scotland"), Mugs N Jugs, Twin Peaks, Bikinis Sports Bar and Grill, Heart Attack Grill, and the much older Hooters.
Hooters is credited as the first breastaurant, having operated since the 1980s. Other companies soon followed suit.
Volume 76, Issues 40-51
6 January 1991, The Plain Dealer (Cleveland, OH), “Tampa scores a touchdown with tourists” by Florence Lemkowitz, pg. 9-J, col. 6:
Although it’s not a claim to fame, the Tampa Bay area also is known for Hooters, a chain of “breastaurants,” where the waitresses are skimpily attired.
21 July 1991, The Virginian-Pilot (Norfolk, VA), “Hooters offers dining patrons ‘fun’—or bust” by Joseph Coccaro, pg. E1:
It’s among the largest and most successful chain of so-called breastaurants and it’s about to make its debut in Hampton Roads.
The Official Dictionary of Unofficial English:
A crunk omnibus for thrillionaires and bampots for the Ecozoic Age
By Grant Barrett
New York, NY: McGraw-Hill
breastaurant n. a restaurant that features scantily clad or sexually appealing waitresses.
1987 James Hagy Florida Trend (Sept. 1) “How Big Can Hooters Get?” vol. 30, no. 5, p. 80: The concept has become so popular that Hooters has spawned a number of restaurants with similar cheesecake formats. Most, like Hooters, can be recognized by their locker room names, such as Knockers and Melons. But none of them has perfected the breastaurant formula like Hooters.
1990 Curtis Krueger St. Petersburg Times (Fla.) (Sept. 30) “Hooters Chain Goes for National Appeal,” p. 1B: Despite their efforts to attract families, not everyone wants to eat in a “breastaurant.”
‘Breastaurants’ Boom as Other Food Franchises Struggle
By ALEX PEREZ (@perezreports) and DREW THORRY (@dthorry)
March 22, 2013
The “breastaurants” are officially at war. As food franchises fight to stay afloat, there is a post-recession boom for restaurant establishments with added sex appeal.
Breastaurants are a more-than-$1-billion industry, and places like Twin Peaks, the Tilted Kilt, Bone Daddy’s and others are in a heated fight to knock the reigning breastaurant king, Hooters, off its throne.
Racy Texas Restaurant Chain Trademarks ‘Breastaurant’ Term
By ALEX PEREZ (@perezreports) , DREW THORRY (@dthorry) and LAUREN EFFRON (@LEffron831)
April 9, 2013
While Hooters, Twin Peaks, the Tilted Kilt and other chain restaurants that feature bodacious waitresses in skimpy outfits have been called “breastaurants” for years, the owner of the Texas-based Bikinis Bar and Grill is the first to make it official.
Doug Guller, CEO of ATX Brands LLC, which owns Bikinis Sports Bar and Grill, announced today he has trademarked the term “breastaurant” through the United States Patent and Trademark Office, meaning his company is the only one who can describe itself with the term.
Word Mark BREASTAURANT
Goods and Services IC 043. US 100 101. G & S: Restaurant, bar and catering services. FIRST USE: 20100730. FIRST USE IN COMMERCE: 20100730
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 85416160
Filing Date September 6, 2011
Current Basis 1A
Original Filing Basis 1B
Published for Opposition February 21, 2012
Registration Number 4231207
Registration Date October 23, 2012
Owner (REGISTRANT) Bikinis Bar and Grill LLC LIMITED LIABILITY COMPANY TEXAS 1201 Tinnin Ford Road, Suite 40 Bikinis Bar and Grill LLC Austin TEXAS 78741
Attorney of Record Randolph B. Houston, Jr.
Type of Mark SERVICE MARK
Live/Dead Indicator LIVE
New York City • Restaurants/Bars/Bakeries/Food Stores • Monday, March 25, 2013 • Permalink