A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from June 28, 2013
Bravocado (bravo + avocado)

"Bravocado” (bravo + avocado) is the name of a brand of avocados (trademarked since 1954). “Bravocado” has also been the name of a sandwich (cheese, avocado, and sprouts on homemade grain bread, according to a 2008 cite) and a protein shake (vanilla protein, avocados, honey, soymilk, according to a 2013 cite). The Subway sandwich stores advertised “BRAVOCADO!” in 2012, promoting sandwiches such as the Turkey & Bacon with Avocado.

Similar food terms include “eggcellent” (egg + excellent), “fermentastic” (ferment + fantastic) and “lobsterrific” (lobster + terrific).


Google Books
Fodor’s Nova Scotia & Atlantic Canada
Edited by Caroline Trefler, Fodor’s Travel Publications, Inc. Staff
New York, NY: Fodor’s
2008
Pg. 226:
Local artists and craftspeople display their art on the walls here, hut the real works of genius arrive at your table in the form of salads, soups (like the Me-So Hungry Miso Soup), and sandwiches (the Bravocado is cheese, avocado, and sprouts on homemade grain bread).

Own Your Food
Sunday, January 30, 2011
Bravocado Sandwich
(...)
While I enjoyed my really good artichoke sandwich, I kept thinking about the Bravocado - brie and avocado sandwich, and how wonderful it would be.

Girl Gone Mom
It’s Avocado Season at SUBWAY ($25 Gift Card Giveaway!)
June 4, 2012 by Heather
(...)
Below are SUBWAY’s favorite “SUPER Good” Summertime Indulgences:

1. Enjoy Tasty Foods – Whether it’s a sweet treat or sprucing up a favorite sandwich, a little flavor will go a long way! We suggest indulging with the Turkey & Bacon with Avocado – or adding avocado to your fave Subway sandwich. Bravo for Avocado! Or as we say, BRAVOCADO!

The Official Blog of Steff Deschenes
June 21, 2012
Fact is Better: Bon Appletite
After drinking one too many martini’s, The Photographer and I decided to stumble back to his apartment up through the city. Along our route, we passed a Subway with a giant sign advertising that they currently had avocado available for their sandwiches. It said in big, bold, italicized letters “BRAVOCADO!” This ignited something in The Photographer and the following tirade ensued…

The Photographer: “I don’t like ‘Bravocado.’ I don’t get it.”
Me: “Because it’s avocado season at Subway. And they’re cheering themselves on for it. Bravo. Avocado… Bravocado.”
The Photographer: “No, I understand that. I just think it’s stupid. They aren’t the opera. They aren’t an orchestra. They aren’t a conductor. Why are we telling them bravo?! BRAVO FOR HAVING AVOCADOS?! That’s just stupid.”

Twitter
albertina Rizzo
‏@albz
Bravocado? BRAVOCADO? Subway®, you’ve really outdone yourself this time, you crazy fucking animal.
8:21 PM - 27 Jun 12

BRAVO-CADO!
for the love of avocado.
2Nov2012
I firmly believe that sometimes in life you just need to be plain silly.

Mr and Mrs Vegan
June 7, 2013
Avocado Protein Shake & Vegetable Juices- The Amino Bar at One North
(...)
Hubby Ro ordered a Bravocado $6.90 with vanilla protein, avocados, honey, soymilk. It contains 32g of protein, 32g of carbs, 17g of fat and 390 calories!

(Trademark)
Word Mark BRAVOCADO
Goods and Services IC 031. US 001 046. G & S: Fresh avocados. FIRST USE: 19541231. FIRST USE IN COMMERCE: 19541231
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 85708045
Filing Date August 20, 2012
Current Basis 1A
Original Filing Basis 1A
Published for Opposition January 22, 2013
Registration Number 4317111
Registration Date April 9, 2013
Owner (REGISTRANT) Henry Avocado Corporation CORPORATION CALIFORNIA P.O. Box 300867 Escondido CALIFORNIA 92030
Attorney of Record John H. Alspaugh
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Posted by Barry Popik
New York CityFood/Drink • Friday, June 28, 2013 • Permalink