A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from September 06, 2015
Broadway’s Living Room or Broadway’s Supper Club or Broadway’s Nightclub (Feinstein’s/54 Below)

54 Below, located in the basement of the former disco Studio 54, opened in 2012 at 254 West 54th Street in Manhattan. “54 Below - Broadway’s Nightclub” was cited on Twitter on February 8, 2012.

“It’s doing so with star power, deep pockets and ambitions to become “Broadway’s living room’” was cited in the New York (NY) Times on May 31, 2012.

“Broadway’s Supper-Club” was cited on Twitter on July 18, 2013. “It’s Broadway’s Living Room. Slash. Broadway’s Nightclub. Slash. Broadway’s Supper Club” was cited on Twitter on October 5, 2013.

54 Below announced in 2015 that its name would be changed to Feinstein’s/54 Below.


54 BELOW
BROADWAY’S SUPPER CLUB
254 W 54TH ST, CELLAR, NEW YORK, NY 10019

Twitter
Gregory Spock
‏@gregorymspock
54 Below - Broadway’s Nightclub http://54below.com/Main.html via @54Below
4:35 PM - 8 Feb 2012

New York (NY) Times
A Broadway Hangout, Old Chum
By ERIK PIEPENBURG MAY 31, 2012
(...)
But when cases of liquor were wheeled in on hand trucks and talk turned to herb sorbets, it became obvious that this was something else altogether. The furrowed brows and barked orders were in preparation for the opening of 54 Below, a Broadway supper club for a Broadway crowd. On West 54th Street, below what was once the legendary nightclub Studio 54, where the hard-partying ghosts of the ’70s must still wander, 54 Below opens officially next week with a two-week engagement by Patti LuPone.

Its aim is to tilt the axis of the city’s unpredictably evolving cabaret world. It’s doing so with star power, deep pockets and ambitions to become “Broadway’s living room.”

New York (NY) Times
New Club, but a Legend’s Familiar Face
Patti LuPone Is First Headliner at the Cabaret 54 Below

By STEPHEN HOLDEN JUNE 13, 2012
(...)
Because 54 Below, unlike Manhattan’s other supper clubs, is a stand-alone operation, its long-term future depends on building a loyal patronage. At least it knows exactly what it wants to be: “Broadway’s nightclub,” its advertising calls it. After Ms. LuPone’s run ends Saturday extended engagements are booked for Andrea Martin, Brian d’Arcy James, Ben Vereen and Jenifer Lewis, with many other performers appearing for one or two nights. Ideally 54 Below will establish itself as an intimate must-attend clubhouse for New York’s closely knit musical-theater community and its supporters. I know I’ll be there.

Twitter
54 Below
‏@54Below
PATTI LUPONE OPENING NIGHT First of 12 shows here at Broadway’s Supper-Club. Tickets are still available for select performances. #onlyat54
6:32 PM - 18 Jul 2013

TheaterMania
Jennifer Ashley Tepper Has Big Plans for 54 Below
The musical-theater historian/superfan is bringing her encyclopedic knowledge to the cabaret venue as its new director of programming.

Zachary Stewart • New York City • Sep 10, 2013
Waiters and technicians rushed around the small café table at which Jennifer Ashley Tepper and I sat, unstrategically placed in front of the coat check at 54 Below. Tepper is the newest addition to the 54 Below team, the recently hired Director of Programming at the 14-month-old cabaret on West 54th Street that bills itself as “Broadway’s Supper Club.”

Twitter
Dylan Bustamante
‏@Bustamoveamante
.@jenspired it’s Broadway’s Living Room. Slash. Broadway’s Nightclub. Slash. Broadway’s Supper Club. #duhsies #54bwaytrivia #comeby
7:24 PM - 5 Oct 2013

New York (NY) Times
Michael Feinstein and the Club 54 Below Agree to a Partnership
By STEPHEN HOLDEN SEPT. 2, 2015
Two of the biggest names in cabaret — Michael Feinstein and 54 Below — are joining forces. The Midtown Manhattan supper club, nicknamed “Broadway’s living room,” in the basement of the former disco Studio 54, will be renamed Feinstein’s/54 Below. And Mr. Feinstein, the singer and pianist known as the ambassador of the Great American Songbook, will play his first engagement there, Dec. 20-30. Thereafter, he will appear twice annually.

(Trademark)
Word Mark 54 BELOW
Goods and Services IC 041. US 100 101 107. G & S: entertainment services in the nature of live theatre, cabaret and musical performances; arranging and conducting nightclub entertainment events; booking of seats for shows for theatre, cabaret and musical performances. FIRST USE: 20120603. FIRST USE IN COMMERCE: 20120603
IC 043. US 100 101. G & S: restaurant, bar and cafe services. FIRST USE: 20120603. FIRST USE IN COMMERCE: 20120603
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 85604116
Filing Date April 20, 2012
Current Basis 1A
Original Filing Basis 1B
Published for Opposition September 18, 2012
Registration Number 4325782
Registration Date April 23, 2013
Owner (REGISTRANT) 54 Below LLC LIMITED LIABILITY COMPANY NEW YORK 729 Seventh Avenue, 12th Floor New York NEW YORK 10019
Attorney of Record Stuart J. Sinder
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Posted by Barry Popik
New York CityMusic/Dance/Theatre/Film • Sunday, September 06, 2015 • Permalink