A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from April 07, 2016
Binghamton: Valley of Opportunity (nickname)

Many places have advertised themselves as a “Valley of Opportunity.” Bitterroot Valley, in southwestern Montana, advertised that it was a “Valley of Opportunity” in 1907.

Binghamton, in Broome County, New York, has advertised itself as a “Valley of Opportunity” since 1920, when the Advertisers’ and Merchants’ Association published a year book with that title to promote the bowl-shaped valley at the confluence of the Susquehanna and Chenango Rivers. The “Valley of Opportunity” moniker is still used, although now it often means high tech opportunity.


Wikipedia: Binghamton, New York
Binghamton /ˈbɪŋəmtən/ is a city in, and the county seat of, Broome County, New York, United States. It lies in the state’s Southern Tier region near the Pennsylvania border, in a bowl-shaped valley at the confluence of the Susquehanna and Chenango Rivers. Binghamton is the principal city and cultural center of the Binghamton metropolitan area (also known as Greater Binghamton, or historically the Triple Cities), home to a quarter million people. The population of the city itself, according to the 2010 census, is 47,376.

From the days of the railroad, Binghamton was a transportation crossroads and a manufacturing center, and has been known at different times for the production of cigars, shoes, and computers. IBM was founded nearby, and the flight simulator was invented in the city, leading to a notable concentration of electronics- and defense-oriented firms. This sustained economic prosperity earned Binghamton the moniker of the Valley of Opportunity. However, following cuts made by defense firms after the end of the Cold War, the region has lost a significant portion of its manufacturing industry.

19 May 1907, The Sunday News Tribune (Duluth, MN), sec. 4, gp. 4, col. 5 ad:
THE BITTER ROOT VALLEY
The Pacific Slope Land Famed for Its Perfect Fruit and Great Profits. The Land of Opportunity.

OCLC WorldCat record
Bitter Root Valley : the valley of opportunity.
Publisher: Missoula, MT : Missoulian Publishing Company, 1908.
Edition/Format: Print book : English

OCLC WorldCat record
El Cajon Valley : the valley of opportunity.
Publisher: El Cajon, Calif. : El Cajon Valley Chamber of Commerce, [1916?]
Edition/Format: Print book : English

Old Fulton NY Post Cards
28 February 1920, Binghamton (NY) Press, pg. 18, col. 4:
Binghamton Year Book Receives Endorsement
Board of Control of Advertisers and Merchants’ Association Enthusiastically Back Project to Publish Merits of “Valley of Opportunity”

Endorsement for “The Valley of Opportunity,” the 1920 year book which will be issued by the Chamber of Commerce in order to advertise Binghamton and its suburbs throughout the United States, was given today by the board of control of the Advertisers’ and Merchants’ Association.

NYS Historic Newspapers
4 September 1920, The Record (Johnson City, NY), pg. 8 ad:
Binghamton and vicinity are known as the “Valley of Opportunity and Content.”
(Hull-Grummond & Company, Inc.—ed.)

OCLC WorldCat record
The valley of opportunity; year book, 1920. Binghamton, Endicott, Johnson City, Port Dickinson, Union ...
Author: Binghamton Chamber of Commerce.
Publisher: Binghamton, N.Y., Charles W. Baldwin, Ed. and Pub., 1920.
Edition/Format: Print book : English

12 May 1923, The Billboard, pg. 107, col. 2 ad:
The triple cities, BINGHAMTON, JOHNSON CITY and ENDICOTT, will spend $10,000 to give the “folks living in the Valley of Opportunity” the biggest July 4th possible.
(...)
H. M. ADDISON, Manager Stone Opera House.
Chairman Triple City July Fourth Celebration, Binghamton, N. Y.

Google Books
15 September 1947, Life magazine, “Supersalesmen,” pg. 117, col. 1:
Not a disrespectful cough disturbed the air in the great tent at Endicott, N.Y., a region known to the men of IBM as the Valley of Opportunity and to outsiders as the Susquehanna River Valley.

OCLC WorldCat record
The valley of opportunity : a pictorial history of the greater Binghamton area
Author: Gerald R Smith
Publisher: Norfolk, Va. : Donning Co., ©1988.
Edition/Format: Print book : English

OCLC WorldCat record
Valley of opportunity : economic culture along the upper Susquehanna, 1700-1800
Author: Peter C Mancall
Publisher: Ithaca : Cornell University Press, 1991.
Edition/Format: Print book : English

Twitter
Binghamton News
‏@binghamtonnews
NEWS10: From ‘Valley of Opportunity’ to ‘Greater Binghamton’: The history of Broome County dates as far back as ... http://bit.ly/RdrYDc
1:54 PM - 4 Jul 2012

Twitter
Verizon News
‏@VerizonNews
#Binghamton, NY is ablaze with power & promise as #Verizon 4G LTE data speeds come to the Valley of Opportunity http://vz.to/10t4o8G
6:15 PM - 2 Jun 2013

Twitter
frank valletta
‏@frankvalletta
Much needed and deserved award for the “Valley of Opportunity”:
New York State Approves“#Binghamton Half-Billion” http://wnbf.com/new-york-state-approves-binghamton-half-billion/?trackback=twitter_top
11:38 AM - 10 Dec 2015

Posted by Barry Popik
Nicknames of Other PlacesNew York State • Thursday, April 07, 2016 • Permalink