There is a great irony here with "the Big Apple." In 1992, I gave all of the Popik-Cohen "Big Apple" papers and the 1991 "Big Apple" monograph first to the Manhattan borough historian, and then directly to Ruth Messinger. I had asked to meet with her, stating that sportswriter John J. Fitz Gerald and the black stablehands be honored in some way. I mentioned the street sign as just one of the things that should be done.
The Manhattan borough president hasn't contacted me in twelve years. The Manhattan borough historian had apologized, sort of, saying, "Ruth's busy running for mayor." She lost.
Maybe "Big Apple Greeter" will work for you. I'm sure it's a fine organization. But if you live here and you solve "the Big Apple," let me tell you, no one gives you any favors!
About Big Apple Greeter
Founded in 1992 as the first "welcome visitor" program of its kind in the United States, the idea grew from friendly exchanges Founder Lynn Brooks had with people she met on her own vacation travels around the world. Lynn realized that New York City suffered from an image problem: almost everyone she spoke to wanted to visit New York City, but thought the city was too dangerous, expensive and overwhelming. Lynn wanted the world to know New York City as she did: a great big small town with diverse neighborhoods, mom-and-pop stores, fun places to dine, and friendly residents who go out of their way to help an out-of-towner feel welcome.
31 May 1992, New York Times, pg. XX3:
New Yorkers are invited to participate in a grass-roots effort to boost a major New York industry, tourism, by becoming a part of a network of volunteers to help visitors feel more welcome. The "Big Apple Greeter" program started this month by Ruth W. Messinger, the Manhattan Borough President, pairs volunteers with out-of-towners.
16 October 1994, New York Times, pg. XX16:
Big Apple Greeter matches visitors with volunteers who show the hidden treasures of their neighborhoods in three- to four-hour visits.
Director, Big Apple Greeter