A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from February 08, 2013
Beertail (beer + cocktail)

A “beertail” (beer + cocktail) is any cocktail that contains beer. Beertail recipes vary widely. Miller Brewing Company popularized the term with its “Beertails and More” marketing program in 1986. Miller also filed for a trademark of “beertails” in 1995.

Other beer concoctions include “beertini” (beer + martini) and “beerita” (beer + margarita).


Google Books
Restaurants & Institutions
Volume 96, Part 4
July-August 1986
Pg. 178:
The Beertails are here! The successful beer promotion brews profits and attracts new customers. That is the message the Miller Brewing Co. is spreading these days as part of a new sales marketing program, “Beertails and More.”

Tampa Bay Times (FL)
Martinis, make way for ‘beertails’
By JANET K. KEELER
Published June 29, 2005
(...)
For a generation that likes its vodka with vanilla and rum with coconut, playing with beer is the next likely step.

But “beertails” have been around for ages. A shandy, beer lightened with ginger ale or lemonade, dates to 17th century England. A similar drink, called alster wasser, is enjoyed in Germany, a country that begat an entire month of beer celebrations.

Wine Enthusiast
Brewtinis
Ever-inventive mixologists have been experimenting with beer, inspiring a new round of cocktail creativity.

Published on May 17, 2010
BY TOM STRENK
Call them brewtinis, beeritas, beertails or just plain tasty. Mixed drinks with beer are in vogue these days, appearing in trendy restaurants and bars all over the country.

Google Books
Drinkology Beer:
A Book About the Brew

By James Waller
New York, NY: Stewart, Tabori & Chang
2011
Pg. ?:
We are opposed to “cute” neologisms like beertail and beertini, which hurt our eyes, ears, and sensibility.

Daily Mail (London)
Cockt-Ales, Beertails, Beertinis… whatever you call them, beer cocktails are SO hot right now
By DAILY MAIL REPORTER
PUBLISHED: 03:12 EST, 19 July 2012 | UPDATED: 19:20 EST, 20 July 2012
Cockt-Ales, Beertails, Beertinis… whatever you call them, beer cocktails are SO hot right now
We’ve had cocktails that foam, smoke, solidify or evaporate on the tongue, but now mixologists are falling back on something a little simpler: the beer cocktail (or beertail).

Chicagoist
Beertails Concept Seeks To Make Adding Beer To Cocktails Fun, Foolproof
By Chuck Sudo in Food on August 10, 2012 2:00 PM
(...)
Seger’s current project, Beertails, came from such a session. The concept is simple: look for ways to make cocktails that incorporated beer as an ingredient that went beyond a michelada. One major roadblock Seger found as he developed the concept was that breweries weren’t exactly keen to assist. “Brewers make beer to be enjoyed on their own,” Seger said, “It reminded me a lot like how bourbon distilleries were slow to embrace the cocktail; they wanted their product to be enjoyed on their own initially. Now they can’t wait to get their product into mixologists’ hands to come up with amazing drinks.”

(Trademark)
Word Mark BEERTAILS
Goods and Services (ABANDONED) IC 032. US 045 046 048. G & S: beer
Mark Drawing Code (1) TYPED DRAWING
Serial Number 74626347
Filing Date January 27, 1995
Current Basis 1B
Original Filing Basis 1B
Published for Opposition November 7, 1995
Owner (APPLICANT) Miller Brewing Company CORPORATION WISCONSIN 3939 West Highland Boulevard Milwaukee WISCONSIN 53208
Attorney of Record Marta S. Levine
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date January 31, 1999

Posted by Barry Popik
New York CityFood/Drink • Friday, February 08, 2013 • Permalink