A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from August 28, 2013
Beefullness (beef + fullness)

McDonald’s fast food restaurants in South Africa invented the name “beefullness” (beef + fullness) in 2013. “It’s that feeling of pure contentment as you take the last bite of a McDonald’s® 100% beef burger and all is right with the world,” McDonald’s explains.

The new term (not trademarked in the United States) has had a negative reception from some. A message on Twitter on June 13, 2013 read:

“They have an ad here in South Africa that says “Taste the beefullness.” For realsies? Beefullness? No. Just no.”


McDonald’s (South Africa)
Beefullness means 100% beef
Our beef patties are made of 100% ground beef and nothing else. No fillers, no binders, no preservatives and no additives.
Beefullness means enjoyment
It’s that feeling of pure contentment as you take the last bite of a McDonald’s® 100% beef burger and all is right with the world.

Our beef burgers are so good, we made up a word to describe them:
beefullness

Twitter
Robyn Addinall‏
@Robi27
@AnneWheaton They have an ad here in South Africa that says “Taste the beefullness.” For realsies? Beefullness? No. Just no.
10:25 PM - 13 Jun 13

Twitter
McDonald’s S. Africa‏
@McDonalds_SA
Beefullness means:Our beef patties are made of 100% ground beef and nothing else. No fillers, no binders, no preservatives and no additives.
6:36 AM - 15 Jun 13

Twitter
McDonald’s S. Africa‏
@McDonalds_SA
Taste the beefullness in the delicious South African Burger. A 100% beef patty with a homegrown boerewors flavour! http://ow.ly/i/2Lnc3
4:23 AM - 1 Aug 13

Posted by Barry Popik
New York CityFood/Drink • Wednesday, August 28, 2013 • Permalink