Bacon-mania hit in the 2000s with cookbooks, new products, and essential slogans. In 1980, the Burger Chef restaurant chain advertised: “The chicken makes it good. The bacon makes it better. The New Chicken Club, only at Burger Chef.” The National Pork Board trademarked “Bacon Makes It Better” in 2001.
Cookbook author Sara Perry added to the bacon trend with her book, Everything Tastes Better With Bacon: 70 Fabulous Recipes for Every Meal of the Day (2002).
“Bacon Makes Everything Better” became popular in 2008, when the slogan was placed on T-shirts.
Bacon Makes Everything Better
14 September 1980, Logansport (IN) Pharos-Tribune, pg. 21, col. 5 ad:
The chicken makes it good.
The bacon makes it better.
The New Chicken Club, only at Burger Chef.
OCLC WorldCat record
Everything tastes better with bacon : 70 fabulous recipes for every meal of the day
Author: Sara Perry
Publisher: San Francisco : Chronicle Books, ©2002.
Edition/Format: Book : English
6 November 2002, Chicago (IL) Daily Herald, “Popular bacon makin’ a move on chefs’ menus” by Michael J. McCarthy (The Wall Street Journal), section 3, pg. 2, col. 1:
Bacon just got its own cookbook. Published in July, “Everything Tastes Better With Bacon,” by Sara Perry, has 70 recipes, ranging from brie and bacon frittata to coq au vin.
The National Pork Board, which got people thinking differently about pork with its slogan “Pork, The Other White Meat,” has been busily pushing the theme “Bacon Makes It Better.”
Google Groups: novell.community.chat
From: “Ben S.”
Date: Tue, 24 Jan 2006 19:02:41 GMT
Local: Tues, Jan 24 2006 2:02 pm
Subject: Re: The world is watching!
... did you know, bacon makes everything better?
20 August 2008, Doylestown (PA) Intelligencer, pg. D2, col. 1:
Bacon makes everything better—even chocolate?
By MICHELLE LOCKE
Dallas (TX) Morning News
Chicken Fried Bacon? State Fair of Texas reveals winning fried foods
10:20 AM CDT on Tuesday, September 2, 2008
By JESSICA MEYERS
“Everything in Texas is chicken fried and bacon makes everything better so we thought we’d put the two together,” said Mr. Kusak, owner of Yoakum Packing, who drives about 250 miles every year from south Texas to sell his smoked meat at the fair.
Houston (TX) Chronicle
Take 2: Loving Las Vegas
The attractions and amusements of Sin City are worth a roll of the dice
By KRISTIN FINAN and PATRICK BADGLEY
Sept. 18, 2008, 12:37PM
A wise man once said, “Bacon makes everything better.”
Word Mark BACON MAKES IT BETTER
Goods and Services IC 035. US 100 101 102. G & S: ASSOCIATION SERVICES, NAMELY PROMOTING THE INTERESTS OF THE MEMBERS OF THE PORK INDUSTRY. FIRST USE: 20010400. FIRST USE IN COMMERCE: 20010400
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 78359098
Filing Date January 28, 2004
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition November 2, 2004
Registration Number 2920890
Registration Date January 25, 2005
Owner (REGISTRANT) National Pork Board FEDERAL AGENCY UNITED STATES 1776 N.W. 114th Street Clive IOWA 50325
Attorney of Record John L. Beard, Cathleen F. Baraloto, Felicia J. Boyd, Laura G. Coates, Jodi A. DeSchane, Sandra Epp Ryan, John M. Haurykiewicz, Calvin L. Litsey, Patricia I. Reding, Karl G. Schwappach, James R. Steffen, Gary S. Weinstein, Christopher P. Beall, Jennifer D. Collins, Natalie Hanlon-Leh, Peter J. Kinsella, Leslie P. Kramer and Lisa C. Walter
Type of Mark SERVICE MARK
Live/Dead Indicator LIVE