A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

Recent entries:
“Why do Mexicans never cross the border in groups of three?"/"Because a sign says ‘No Trespassing.‘“ (4/28)
“What kind of magic does a vegan wizard use?"/"Soycery.” (4/28)
“Running is like coffee, I’m much nicer after I’ve had one” (4/27)
“Don’t just chase your dreams. Run them down” (4/27)
“Monday is one of my favorite days of the week—my 7th favorite” (4/27)
More new entries...

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Entry from December 20, 2004
“An Educated Consumer Is Our Best Customer” (Syms Clothing)
Syms is a friendly clothing store on East 54th Street and Park Avenue. Syms advertised for years that it had a markdown system, not "sales." If a product didn't sell, its price was reduced until it would sell.

"An educated consumer is our best customer" is Syms's long-running slogan.

16 January 1983, New York Times, pg. 526:
He and others echoed the slogan of their competitor Syms Inc. that "an educated consumer is our best customer," asserting that increasingly sophisticated shoppers were less willing to support the high markups and expenses of conventional retailers.

(Trademark)
Word Mark AN EDUCATED CONSUMER IS OUR BEST CUSTOMER!
Goods and Services IC 042. US 101. G & S: RETAIL SALES OF CLOTHING. FIRST USE: 19730800. FIRST USE IN COMMERCE: 19730800
Mark Drawing Code (1) TYPED DRAWING
Serial Number 73072882
Filing Date December 29, 1975
Current Filing Basis 1A
Original Filing Basis 1A
Registration Number 1047870
Registration Date September 7, 1976
Owner (REGISTRANT) SYMS HABERDASHERY INC. CORPORATION NEW YORK 45 PARK PLACE NEW YORK NEW YORK 10007
(LAST LISTED OWNER) SYL, LLC LIMITED LIABILITY COMPANY DELAWARE 1105 NORTH MARKET STREET WILMINGTON DELAWARE 19899
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record MORTON AMSTER
Type of Mark SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Renewal 1ST RENEWAL 19960829
Live/Dead Indicator LIVE

Posted by Barry Popik
Work/Businesses • (0) Comments • Monday, December 20, 2004 • Permalink