A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from March 25, 2016
“A tradition unlike any other” (The Masters golf tournament)

The Augusta (GA) National Golf Club is home to The Masters golf tournament. The slogan of “A Tradition Unlike Any Other” was trademarked in 2015, with a first use in 1989.

CBS television broadcaster Jim Nantz is frequently credited with coining “A Tradition Unlike Any Other” in 1986. When asked about the tagline in 2016, Nantz also credited Doug Towey of CBS Sports.

“The Masters, the one sporting event with, as Jack Nicklaus says, ‘a tradition like no other’” was cited in print in April 1983. “Sunday’s final round provided entertainment at its best and solidified the Masters as a ‘tradition unlike any other’” was cited in print in April 1986.


Wikipedia: Masters Tournament
The Masters Tournament, also known as The Masters or The US Masters, is one of the four major championships in professional golf. Scheduled for the first full week of April, it is the first of the majors to be played each year. Unlike the other major championships, the Masters is held each year at the same location, Augusta National Golf Club, a private golf club in the city of Augusta, Georgia, USA. The Masters was started by Clifford Roberts and Bobby Jones. Jones designed Augusta National with course architect Alister MacKenzie. The tournament is an official money event on the PGA Tour, the European Tour, and the Japan Golf Tour. The field of players is smaller than those of the other major championships because it is an invitational event, held by the Augusta National Golf Club.

15 April 1983, Marietta (GA) Daily Journal, “Tradition In Sports Going...Going...Going...Gone?” by Mike Burroughs, pg. 3C, col. 2:
The Masters, the one sporting event with, as Jack Nicklaus says, “a tradition like no other,” almost succombed to the mass media syndrome.

15 April 1986, The Courier-Express (DuBois, PA), “A ‘Master’ piece” by Nick Hoffman, pg. 13:
Sunday’s final round provided entertainment at its best and solidified the Masters as a “tradition unlike any other.”

3 April 1988, The Advocate (Stamford, CT), ‘Travelers’ has been backer of Masters’ telecasts for 30 years” by Tom Renner, pg C10, col. 1:
The major tournaments, in particular, have resisted the temptation to go corporate. THe major event corporations would love to get hold of is The Masters, which enjoys a tradition unlike any other.

Google Books
Look At It This Way
By James Ricci
Detroit, MI: Detroit Free Press
1992
Pg. 83:
CBS, which broadcasts the Masters, has promoted it in reverential tones as “A Tradition Like No Other.”

OCLC WorldCat record
The Masters : a Hole-by-Hole History of America’s Golf Classic.
Author: David Sowell
Publisher: Dulles : Potomac Books Inc., 2007.
Edition/Format: eBook : Document : English : 2nd edView all editions and formats
Database: WorldCat
Summary:
A tradition unlike any other!

Google Books
First Sunday in April:
The Masters

A Collection of Stories and Insights from Arnold Palmer, et al.
New York, NY: Sterling Publishing Company, Inc.
2008
Pg. XVIII:
Gone, too, are Sam Snead, Byron Nelson, Gene Sarazen, and so many others whom I came to look forward to seeing at Augusta in the spring and who made the Masters, in the words of the incomparable Jim Nantz of CBS Sports, “a tradition unlike any other.”

ESPN.com
April 9, 2015
Augusta National files for trademarks of ‘A Tradition Unlike Any Other’
Darren Rovell and Bob Harig
It was broadcaster Jim Nantz who first said it, but it’s Augusta National that has filed to trademark it.

The club filed for two trademarks to Nantz’s familiar phrase “A Tradition Unlike Any Other” in September.

One trademark that would tie the mark to the Masters asserts that Augusta National’s first use of it came in 1989. It is believed Nantz first used it leading up to his first Masters broadcast in 1986.

Golf Digest
March 25, 2016
After 30 years, Jim Nantz reveals the source of his most famous Masters catchphrase
By Alex Myers
(...)
During the second half of Thursday night’s NCAA Tournament game between Kansas and Maryland, Hill, who was broadcasting the game with Nantz and Bill Raftery, posed the question after Nantz read a promo for the upcoming tournament. (Side note: The Masters is now less than two weeks away!). “Jim, did you coin that?” Hill asked after Nantz said the familiar phrase.

“You know, it’s been around for a long time,” Nantz responded. “There was a legend at CBS named Doug Towey, who also was the same guy who had a big hand in ‘One Shining Moment,’ and we miss him. He passed away a few years ago. He was a great man.”

So does that mean Towey coined the phrase? Or was it a collaborative effort? Either way, Nantz makes it seem like Towey was involved. And he’s definitely a legend.

(Trademark)
Word Mark A TRADITION UNLIKE ANY OTHER
Goods and Services IC 041. US 100 101 107. G & S: Organizing and conducting golf tournaments. FIRST USE: 19890000. FIRST USE IN COMMERCE: 19890000
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 86383801
Filing Date September 3, 2014
Current Basis 1A
Original Filing Basis 1A
Published for Opposition January 27, 2015
Registration Number 4720029
Registration Date April 14, 2015
Owner (REGISTRANT) Augusta National, Inc. CORPORATION GEORGIA 2604 Washington Road Augusta GEORGIA 309045902
Attorney of Record Martha Gayle Barber
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Posted by Barry Popik
New York CitySports/Games • Friday, March 25, 2016 • Permalink